Oralium - History & Legacy

In 1965, visionary businessman V A Mohamed Kunju founded Oriental Steel Trunks and Agrico Industries. A small manufacturing unit of agricultural equipment, the unit even manufactured trunk boxes for Navy personnel. Half a century back, when aluminium was relatively unknown in Kerala, Mohamed Kunju could still foresee the vast potential of the new age metal. He started aluminium trading in the 1970s. Oriental Steel Trunks and Agrico Industries later became Oralium in 1980, in tune with the company’s corporate strategy for a more focused approach to aluminium trading. Thus Aluminium retailing started.


An inspiring success story


Constantly setting new benchmarks of excellence in the infrastructure sector, Oralium Ltd., has an inimitable track record spanning over three decades. The name has become synonymous with iron & steel and aluminium trading and manufacturing.

What started as a small trading firm at Market Road, the business centre of Cochin, has today become a colossus in retail and wholesale Aluminium trading in the state, providing complete solutions to the state’s diverse Aluminium needs. Oralium is the biggest distributor and dealer not only in Kerala but in India.

Oralium became the stockist for INDAL and continued to be so until the merger of Indal with Hindalco in 2004. Oralium is the distributor for Jindal and was a stockist for Hindalco till 2009. Manufactured using original 3105 alloys to ensure the very best of quality, Oralium became a bestseller in 2009. It was the first to introduce coloured Aluminium roofing sheet, the first to introduce more colours and profiles in Aluminium roofing sheets and the first to offer 20% extra coverage. No wonder, Oralium became the largest selling Aluminium roofing sheet brand in India.


Oralium is the leading name in wholesale and retail marketing of iron & steel and Aluminium roofing products in Kerala. The authorized exclusive distributors for successful brands like Duroof, granura and Nlite, Oralium deals in an entire range of aluminium and iron & steel products like roofing sheets, plain sheets, coils, checkered sheets, and extrusions besides stainless steel sheets and coils, pipes, and rods among a host of other products. At present, the group’s turnover is around Rs. 250 crores.


At the initial stages, when the first brand was introduced, it was contract manufacturing, with raw materials being imported or sourced locally. Having developed a number of successful brands, Oralium today is an accomplished manufacturer. With manufacturing units in Palakkad and Coimbatore, the company is into full-fledged manufacturing of Aluminium and gI roofing sheets as well as extrusions.


Based in Cochin, the company is backed by a wide network of branches, sub-dealers and franchisees across Kerala. Backed by the trust and support of its customers, the company has crossed important growth milestones. Thanks to its penchant for innovation, fresh benchmarks are being set consistently. As the Oralium legacy enters its fifth decade, the vision of its founder continues to inspire the present as well as the future growth of the company.

Vision


To achieve and sustain excellence in all its spheres of operation in the infrastructure sector, with products and services meeting, and even exceeding, customer expectations, and to identify the needs of the market and to innovate and excel so as to remain in the forefront.


Promoters


Ahamed Ansari K M, Managing Director and Ahamed Iqbal K M, Director of Oralium, are industry veterans, with decades of experience in the iron and steel sector. With more than 25 years experience in retail as well as wholesale trading and being the stockist for Hindalco, their versatile leadership, foresight and vision are instrumental in taking forward the group’s distinctive policies and practices.


Ahamed Iqbal K M is a versatile businessman, a successful and high impact visionary leader, hailing from an illustrious business family. His in-depth business knowledge and up-to-date market intelligence are exceptional. He is also the Director of the Kerala Chamber of Commerce & Industry.


Ahamed Ansari K M is an experienced, innovative and result-oriented business leader with extensive experience. He brings on impressive, value-driven leadership and management skills, and believes in constant innovation and excellence in all aspects of the business.

Befitting a big corporate house, the focus is on achieving and sustaining excellence in all spheres of operation. The group is ever alert to changes in market trends, consistently innovating and bringing out new products of world-class quality. Heading each vertical, be it manufacturing, wholesale or retail divisions, the management team too, consists of talented and thoroughbred professionals.


Chronology


Oralium Chronology

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